Alison Palmer in

Alison Palmer

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Director, Head of International Marketing Insights and Strategy at Meta at Meta
📍 London, England, United Kingdom

Alison Palmer is the Director and Head of International Marketing Insights and Strategy at Meta. She specializes in uncovering audience intelligence and developing customer-centered strategies to drive business growth. Her career includes senior roles at PayPal and Edelman Intelligence, and she holds a Bachelor of Arts from Boston University.

She built Edelmans intelligence and strategy division globally, with a specific focus on launching operations across the Asia Pacific, Middle East, and Africa region.

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Experience
18 Years
Current Role
Director, Head of International Marketing Insights and Strategy at Meta
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Alison cares about

Customer-Centred Strategy
Champions embedding the customer's perspective within a business to deliver growth, a core theme throughout her career at Meta and PayPal.
Audience Intelligence
Focuses on uncovering ownable audience insights and using that intelligence to inform brand strategy and business decisions.
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Career

Work history

6-2021
Director, Head of International Marketing Insights and Strategy at Meta
Meta
5-2018
Head of International, Brand Marketing Insight & Strategy
Facebook
7-2015 - 5-2017
Director, Global Head of Strategic Planning and Insights
PayPal
7-2013 - 7-2015
Vice President Global
Edelman Intelligence
7-2011 - 6-2013
Head of Brand Science
Sparkler
In the press

Media appearances

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Education
2003 - 2007
Bachelor of Arts
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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