Alison Skrocki, M.S. in

Alison Skrocki, M.S.

Observer · DISC type ic
VP Marketing Officer at West Shore Bank
📍 Traverse City, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
VP Marketing Officer
Job Level
Senior
Location
Traverse City, Michigan, United States
Personality Overview

How Alison shows up

Assertive
Value Driven
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Alison cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2021
VP Marketing Officer
West Shore Bank
6-2018 - 12-2021
Director of Marketing and Communications
Commonwealth Heritage Group, Inc.
3-2016 - 6-2018
Marketing and Creative Director
State of Michigan
10-2014 - 3-2016
Senior Graphic Designer
State of Michigan
10-2013 - 10-2014
Senior Graphic Designer
Nottawaseppi Huron Band of the Potawatomi
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2017 - 2018
Master of Science (M.S.)
Eastern Michigan University
2006 - 2010
Bachelor of Fine Arts (B.F.A.)
The University of Texas at Arlington
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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