Alison Vacovec in

Alison Vacovec

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Vice President, Global Client Strategy and Magnify at Prohaska Consulting
📍 New York, New York, United States

Alison Vacovec is the VP of Global Client Strategy at Prohaska Consulting, where she leads North American go-to-market engagements. With deep expertise in ad-tech and martech, she helps brands, agencies, and publishers drive revenue growth. Colleagues and clients describe her as positive, proactive, professional, and energetic.

Alison is a member of Dreamers & Doers, a private collective that amplifies the pursuits of entrepreneurial women, and The Upside, a community for consultants. While at Colgate University, she was active in student government as Class Vice President and was a member of Kappa Alpha Theta.

She is a strong advocate for women in business, demonstrated by her active membership in professional womens collectives.

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Experience
16 Years
Current Role
Vice President, Global Client Strategy and Magnify
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alison cares about

Ad-Tech Strategy
Her career is focused on helping clients navigate the ad-tech and martech landscape, including DSP evaluation and creating full ad-tech stack transformations.
Go-to-Market Strategy
She is directly responsible for leading all North American go-to-market and sales engagements for her company, focusing on high-impact strategies.
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Career

Work history

8-2025
Vice President, Global Client Strategy and Magnify
Prohaska Consulting
1-2024 - 8-2025
Vice President, Global Client Strategy
Prohaska Consulting
8-2021 - 3-2024
Senior Director, Client Strategy Lead
Prohaska Consulting
7-2020
Executive Member
Dreamers & Doers®
7-2021
Consulting Member
The Upside
In the press

Media appearances

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Education
BA
Colgate University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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