Allison Kurz in

Allison Kurz

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Head of Marketing Communications, Biologics at Genedata
📍 Basel, Basel, Switzerland

As the Head of Marketing for Genedata Biologics, Allison Kurz directs global marketing strategies by translating complex scientific information for product positioning. A graduate of Colgate University, she is adept at stakeholder engagement and brand strategy. People who have worked with her praise her expertise in integrated marketing and high-quality work.

Allison shows a keen interest in scientific advancements, particularly in fields like cancer immunotherapy. She also expresses pride in corporate social responsibility, highlighting her colleagues volunteer efforts to support public health initiatives like #flattenthecurve.

She has a unique talent for deciphering and translating information from PhD-level scientific experts to develop actionable marketing objectives.

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Experience
25 Years
Current Role
Head of Marketing Communications, Biologics
Job Level
Mid-senior
Location
Basel, Basel, Switzerland
Personality Overview

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Priorities

Topics Allison cares about

Biologics Marketing
She leads the global marketing and communications for Genedata's Biologics division, shaping its product strategy and branding.
Scientific Communication
Her role involves translating complex information from PhD-level scientists and software teams into effective marketing strategies.
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Career

Work history

9-2014
Head of Marketing Communications, Biologics
Genedata
1-2011 - 8-2014
Marketing Communications Manager, Biologics
Genedata
5-2008 - 12-2010
Corporate Marketing Communications Manager
Genedata
2000 - 2004
Marketing Communications Manager, Corning IntelliSense
Corning Incorporated
1999 - 2000
Marketing Communications Specialist
IntelliSense Software
In the press

Media appearances

New Genedata Expressionist Release Revolutionizes Result Evaluation in MS-Based Analysis of Biotherapeutics. Featured in PRWeb (PRNewswire)
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Genedata Provides R&D Knowledge Management System to Support Bayer Schering Pharma's Biologics Research. Featured in Fierce Biotech
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Education
Bachelor's Degree
Colgate University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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