Amadeusz Winek is the Head of Performance at CANAL+ Polska, specializing in digital strategy, data analysis, and team management. With a background in Mechatronics from Warsaw University of Technology, he applies an analytical approach to drive performance marketing and e-commerce initiatives, progressing through several roles within the company.
Amadeusz is deeply passionate about his work, embodying his motto, "I do what I like, so I dont have to work. " His interests extend to cutting-edge technology and management strategies, following publications like MIT Sloan Management Review and the cybersecurity-focused Niebezpiecznik. pl for continuous learning.
He was recently a featured expert speaker at the RTB Day Warsaw conference, discussing the practical uses of Marketing Mix Modeling.
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