Amanda M. in

Amanda M.

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Vice President Ecommerce & Digital at Trina Turk
📍 Los Angeles, California, United States

Amanda M. is the Vice President of Ecommerce & Digital at Trina Turk, bringing over 15 years of experience driving growth for major fashion and beauty brands. She is recognized for building scalable, revenue-driving strategies by blending brand storytelling with data-driven decision making. She holds a Bachelor of Arts from California State University, Northridge.

Drawing from her leadership roles at California-based companies like Trina Turk and John Paul Mitchell Systems, she has a deep connection to the states culture and aesthetic. Her professional focus on brand narrative and consumer experience reflects a passion for authentic storytelling.

Amanda is a respected thought leader in her industry, frequently speaking at prominent events like eTail, Shoptalk, and the Los Angeles Ecommerce Summit.

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Experience
17 Years
Current Role
Vice President Ecommerce & Digital
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Amanda cares about

Ecommerce Growth
Her career is centered on accelerating revenue and growth for fashion and beauty brands through innovative digital strategies.
Digital Transformation
She specializes in transforming digital ecosystems by integrating ecommerce, performance marketing, CRM, and omnichannel strategies to enhance customer experience.
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Career

Work history

5-2026
Vice President Ecommerce & Digital
Trina Turk
12-2022 - 5-2026
Head of Digital & Growth
John Paul Mitchell Systems
11-2018 - 12-2022
Vice President Marketing
Next Level Apparel
12-2014 - 11-2018
Sr. Director of eCommerce & Digital
Informa
12-2011 - 12-2014
Marketing Director - Shasa.com
Shasa
In the press

Media appearances

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Education
Bachelor of Arts - BA
California State University, Northridge
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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