Amber Hayes

Initiator
DISC Type : Di

Director, Sales and Business Development at Voices

London, Canada Metropolitan Area

Overview

As Director of Sales and Business Development at Voices, Amber specializes in Voice AI solutions, GTM strategy, and ethically sourced voice data. Known for building resilient sales teams, she holds business certificates from Harvard and LSE. Colleagues describe her as an enthusiastic, detail-oriented, and powerful leader who is amazing to work with.

Outside of work, Amber is passionate about professional development and advocates for women in technology sales, speaking on overcoming imposter syndrome. Her interests include consumer technology and gaming platforms like Microsoft and PlayStation.

She originally planned for a career in law before a college placement pivoted her into the world of sales, where she has built a long-term career.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Ethical Voice AI
Advocates for "human powered AI," ensuring voice talent is properly compensated as the industry evolves. She actively represents Voices at events focused on AI and voice data.
Sales Leadership
Focuses on developing resilient and motivated sales teams through active coaching, enablement, and performance management, leading with clarity and purpose to achieve measurable results.
Women in Tech Sales
She speaks about her experience to encourage women in the field, offering advice on navigating a male-dominated industry and overcoming imposter syndrome.

Media Appearances

Conversations with Women in Sales: 201 – Pivot and Grow in Your Sales Role, Amber Hayes, Voices. Featured in Women in Sales Podcast (Libsyn)

See Now

Work History

1-2026
Director, Sales and Business Development at Voices
2-2023 - 1-2026
Director, Sales at Voices
9-2022 - 2-2023
Senior Manager, Sales at Voices
10-2013 - 4-2014
Account Manager at SRG
12-2012 - 11-2013
Administration at Exclusive Rentals Ltd. (Property Management)

Education

Other; Certificate in Digital Marketing Strategy from Harvard Business School Online
8-2023 - 10-2023
MBA Essentials Certification from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, Canada Metropolitan Area Job Level : Mid-senior Designation : Director, Sales and Business Development at Voices
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amber

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Amber take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Amber

Personality Compatibility


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