Amelia Simpson in

Amelia Simpson

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Senior Director, Audience & Engagement Analytics at CNN
📍 Washington, District of Columbia, United States

Amelia Simpson is the Senior Director of Audience & Engagement Analytics at CNN, with over a decade of experience across media and tech. She specializes in building insights functions from scratch, as she did at The Washington Post, and has worked with AI and machine learning since 2017. She holds an MS from Georgetown and is described by colleagues as an organized, thoughtful, and incredible leader.

Amelia created a system at The Washington Post to build data-driven "audience personas" using natural language processing to analyze over 1, 000 client requests.

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Experience
10 Years
Current Role
Senior Director, Audience & Engagement Analytics
Job Level
Senior
Location
Washington, District of Columbia, United States
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Priorities

Topics Amelia cares about

Audience Personas
Developed a scalable playbook at The Washington Post to create data-driven audience personas, moving beyond simple targeting segments to build reusable sales narratives.
AI in Media
Has worked with AI and machine learning since 2017, using NLP and clustering algorithms to analyze data and interpret model outputs for product and marketing teams.
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Career

Work history

9-2025
Senior Director, Audience & Engagement Analytics
CNN
11-2021 - 9-2025
Director, Audience Insights
The Washington Post
4-2021 - 11-2021
Vice President, Analytics & Insights
Weber Shandwick
10-2018 - 4-2021
Director, Analytics & Insights
Weber Shandwick
6-2017 - 10-2018
Manager, Analytics & Insights
Weber Shandwick
In the press

Media appearances

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Education
Master of Science - MS
Georgetown University McDonough School of Business
BS
Boston University
Social presence
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Behavioral profile

DISC profile (public)

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