Amelia Simpson is the Senior Director of Audience & Engagement Analytics at CNN, with over a decade of experience across media and tech. She specializes in building insights functions from scratch, as she did at The Washington Post, and has worked with AI and machine learning since 2017. She holds an MS from Georgetown and is described by colleagues as an organized, thoughtful, and incredible leader.
Amelia created a system at The Washington Post to build data-driven "audience personas" using natural language processing to analyze over 1, 000 client requests.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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