Amish Mehta
Login to view DISC.Amish Mehta is an eCommerce and digital transformation leader, currently serving as the Head of SEO at Boots UK. A graduate of London Metropolitan University, he specializes in delivering omnichannel growth strategies for major retailers. Colleagues describe him as collaborative, enthusiastic, and possessing a unique combination of technical insight and commercial perspective.
Amish is deeply engaged with the future of digital retail and search. He closely follows the evolution of search engines, the rise of AI-powered search, and the critical role of organic performance in driving sales, especially during peak commercial periods like Black Friday.
He was the winner of "Best SEO Campaign" at the 2015 UK Search Awards.
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