Amra Durakovic, APR in

Amra Durakovic, APR

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Director / Head of PR and Communications - Canada at Flight Centre Travel Group Canada
📍 Greater Toronto Area, Canada

Amra Durakovic is a global communications leader with over 20 years of experience in reputation and crisis management for brands like Flight Centre and Ashley Madison. Holding an APR designation and a Rotman certificate in Women in Leadership, she excels in data-driven storytelling. Colleagues describe her as passionate, creative, and success-driven.

An avid traveler, Amra has explored over 35 countries and has been a passionate solo traveler for about 25 years. This global perspective shapes her professional work and personal life. She often speaks on travel trends, particularly the rise of solo travel among Canadian women.

Unique fact: Outside of her corporate communications career, Amra is the published author of a baby food cookbook.

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Experience
7 Years
Current Role
Director / Head of PR and Communications - Canada
Job Level
Mid-senior
Location
Greater Toronto Area, Canada
Personality Overview

How Amra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amra cares about

Reputation & Trust
Her work focuses on protecting corporate reputation, which she believes becomes a key currency, especially in uncertain markets.
Crisis Communications
She has a background in advising leaders through high-stakes situations, including repositioning major brands after a crisis.
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Career

Work history

8-2023
Director / Head of PR and Communications - Canada
Flight Centre Travel Group Canada
Global Communications Manager, Media Relations
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1-2016 - 6-2021
Director Marketing Communications
Terre Rouge Hospitality Group
Senior Communications Consultant
PUNCH Canada Inc.
Client Lead & Publicist
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In the press

Media appearances

Fact Up Podcast – Episode #52: Amra Durakovic, APR, Head of PR and Communications, Flight Centre Travel Group Canada. Featured in Apple Podcasts
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Education
2019 - 2020
Diploma
McMaster University
BA
York University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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