Amra Durakovic, APR in

Amra Durakovic, APR

Doer · DISC type ds
Director / Head of PR and Communications - Canada at Flight Centre Travel Group Canada
📍 Greater Toronto Area, Canada

Amra Durakovic is a global communications leader with over 20 years of experience in reputation and crisis management for brands like Flight Centre and Ashley Madison. Holding an APR designation and a Rotman certificate in Women in Leadership, she excels in data-driven storytelling. Colleagues describe her as passionate, creative, and success-driven.

An avid traveler, Amra has explored over 35 countries and has been a passionate solo traveler for about 25 years. This global perspective shapes her professional work and personal life. She often speaks on travel trends, particularly the rise of solo travel among Canadian women.

Unique fact: Outside of her corporate communications career, Amra is the published author of a baby food cookbook.

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Experience
7 Years
Current Role
Director / Head of PR and Communications - Canada
Job Level
Mid-senior
Location
Greater Toronto Area, Canada
Personality Overview

How Amra shows up

Deliberate Doer
Fast-paced
Results Focused

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Amra cares about

Reputation & Trust
Her work focuses on protecting corporate reputation, which she believes becomes a key currency, especially in uncertain markets.
Crisis Communications
She has a background in advising leaders through high-stakes situations, including repositioning major brands after a crisis.
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Career

Work history

8-2023
Director / Head of PR and Communications - Canada
Flight Centre Travel Group Canada
Global Communications Manager, Media Relations
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1-2016 - 6-2021
Director Marketing Communications
Terre Rouge Hospitality Group
Senior Communications Consultant
PUNCH Canada Inc.
Client Lead & Publicist
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In the press

Media appearances

Fact Up Podcast – Episode #52: Amra Durakovic, APR, Head of PR and Communications, Flight Centre Travel Group Canada. Featured in Apple Podcasts
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Education
2019 - 2020
Diploma
McMaster University
BA
York University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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