Amuleek Singh Bijral in

Amuleek Singh Bijral

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Founder and CEO at Mountain Trail Foods Private Limited
📍 Bengaluru, Karnataka, India

Amuleek Singh Bijral is the Founder and CEO of Mountain Trail Foods, the parent company of the popular brand Chai Point. He transitioned into entrepreneurship after a successful technology career at Microsoft and EMC. He holds an MBA from Harvard Business School and an engineering degree from Thapar Institute of Engineering & Technology.

Outside of his professional life, Amuleek is an avid outdoors enthusiast who enjoys listening to audiobooks and music. His connection to tea is deeply personal, having started brewing it for his family at the age of seven. He believes that achieving happiness requires conscious and dedicated effort.

He left a stable career in technology to address what he saw as a significant gap in the Indian market: the lack of a clean, branded provider of chai.

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Experience
24 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Amuleek cares about

Omnichannel Strategy
He identifies Chai Point as an "omnichannel product beverage company," focused on meeting customer needs through various channels, including physical stores, corporate delivery, and direct-to-consumer.
Building Brands
His primary focus has been creating a trusted, large-scale brand in a traditionally unorganized market, guided by a strong sense of purpose to brighten lives.
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Career

Work history

12-2011
Founder and CEO
Mountain Trail Foods Private Limited
2007 - 2010
Country Manager, India and SAARC
RSA, The Security Division of EMC
6-2006 - 8-2007
Director, Emerging Markets and International Development
EMC Computer Systems
4-2005 - 9-2005
Strategy Intern
Backchannel Media
8-1999 - 8-2004
Manager, Technology Consulting
Microsoft Corporation
In the press

Media appearances

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Education
7-2004 - 6-2006
Master of Business Administration - MBA
Harvard Business School
Bachelor of Engineering (BE)
Thapar Institute of Engineering & Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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