Amy Vasey
Lead Product Manager - Digital & Core Foundations at Boots UK
📍 Solihull, England, United Kingdom
Amy Vasey is a strategic Digital Product Leader with over 12 years of experience at high-profile retail brands like Boots UK, Next, and Halfords. She specializes in shaping digital strategy, leading e-commerce transformations, and optimizing the customer experience. Amy holds a Bachelor of Arts from Birmingham City University.
Her team recently won the "Limitless Thinking" award from Bloomreach, a testament to their collaborative and innovative work.
Read the full overview →Experience
9 Years
Current Role
Lead Product Manager - Digital & Core Foundations
Job Level
Middle
Location
Solihull, England, United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Amy cares about
Future of Retail
Attended the Salesforce World Tour to explore how cutting-edge technology and agentic AI are shaping the future of retail, healthcare, and customer experience.
Digital Customer Experience
Her career has a strong focus on optimizing the customer journey, with previous roles specifically as Digital Customer Experience Manager and Customer Journey Manager at Halfords.
Career
Work history
1-2025
Lead Product Manager - Digital & Core Foundations
Boots UK
5-2023 - 2-2025
Lead Product Owner - Search & PLP
Next
6-2017 - 4-2023
Digital Product Owner
Halfords
10-2016 - 6-2017
Customer Journey Manager
Halfords
1-2016 - 10-2016
Digital Customer Experience Manager
Halfords
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
9-2009 - 5-2012
Bachelor of Arts (BA)
Birmingham City University
Social presence
Other Boots UK Employees
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