Amyr Rocha Lima, CFP® in

Amyr Rocha Lima, CFP®

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Managing Director & Chartered Financial Planner at Strategic Wealth Partners
📍 London Area, United Kingdom

Amyr is the Managing Director and a Chartered Financial Planner at Strategic Wealth Partners, specializing in wealth management for professionals over 50. He holds an MSc from Bayes Business School and is described by clients as patient, personable, and an expert. He focuses on planning-led, goals-focused advice.

Outside of his professional life, Amyr is deeply engaged in his community as the founder and host of the "Inside Kingston™ Podcast, " which showcases local leaders and entrepreneurs. He is also a dedicated family man, prioritizing time with his family for activities like swimming and playing games.

He serves as a Trustee on the Board of Directors for The Chartered Institute for Securities & Investment (The CISI).

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Experience
19 Years
Current Role
Managing Director & Chartered Financial Planner
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Amyr shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amyr cares about

Retirement Planning
His professional focus is on helping clients retire on their terms, and his Master's dissertation was on retirement income withdrawal strategies.
Ethical Technology
Believes that while technology makes financial advice faster and cheaper, it requires strong ethical guardrails to be safer for consumers.
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Career

Work history

9-2023
Managing Director & Chartered Financial Planner
Strategic Wealth Partners
10-2021
Trustee
The Chartered Institute for Securities & Investment (The CISI)
11-2017 - 12-2022
Partner & Chartered Financial Planner
HOLLAND HAHN + WILLS WEALTH MANAGEMENT LIMITED
7-2019 - 9-2021
Founder & Host
Inside Kingston™ Podcast
1-2013 - 10-2017
Chartered Financial Planner
Financial Management
In the press

Media appearances

Amyr Rocha Lima - Strategic Wealth Partners. Featured in Apple Podcasts
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Insights from Strategic Wealth Partners' Amyr Rocha Lima on Radio 4. Featured in Strategic Wealth Partners (blog)
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Education
2015 - 2016
Master’s Degree
Bayes Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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