Ana Elisa Fernandez

Questioner
DISC Type : c

UX Researcher II at Microsoft

New York, New York, United States

Overview

Ana is a product-minded UX Researcher and Strategist at Microsoft, specializing in design and systems thinking. A Stanford graduate, she focuses on translating deep user insights into actionable product strategy, particularly for AI-driven features and enterprise tools, earning her Microsofts AI Trailblazer Award.

She is actively involved in promoting diversity and inclusion, participating in events for Hispanic Heritage Month with the Hispanic Association on Corporate Responsibility and HOLA NYC. She also enjoys exploring new AI tools for personal projects, such as building her own professional website.

Ana created and grew Research Corner, a monthly forum at Microsoft to break down silos and foster a culture of cross-team collaboration.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI-Powered UX
Her work focuses on AI-driven features, she has won an AI Trailblazer award, and her case studies showcase leveraging AI to improve enterprise learning and skilling tools.
Fostering Research Culture
She created 'Research Corner, ' a monthly forum to break down team silos, elevate UX visibility, and build a centralized insights repository for leadership.
Hispanic Community Inclusion
Actively participates in events for Hispanic Heritage Month, including the HACR Symposium and with the HOLA employee resource group at Microsoft.

Media Appearances

Ana has no verified media appearances

Work History

9-2022
UX Researcher II at Microsoft
10-2021 - 5-2022
UX Consultant at New Profit
6-2021 - 9-2021
UX Researcher at Microsoft
6-2020 - 8-2020
UX Designer & Researcher at Bank of America
6-2019 - 8-2019
UX Researcher at Luminary

Education

Master of Arts - MA from Stanford University
Bachelor of Science - BS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : N/A Designation : UX Researcher II at Microsoft
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Insights For Selling To Ana Elisa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Elisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana Elisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Elisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana Elisa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ana Elisa

Personality Compatibility


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