Ana Laura H. in

Ana Laura H.

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Subdirectora de Innovación en CX at HIR CASA
📍 Mexico City Metropolitan Area

Ana Laura H. is the Deputy Director of CX Innovation at HIR CASA, focusing on continuous improvement and customer experience. With a Masters in IT Management, her background includes process engineering for major financial institutions like BBVA. Colleagues describe her as creative, sincere, and a committed team player.

She is passionate about creating better experiences, viewing her work as "people working for people." Ana Laura actively participates in industry events to connect with other experts and stay current on the latest trends in customer and employee experience, technology, and customer-centricity.

She believes the challenge of creating better human experiences isnt simple but is fascinating.

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Experience
11 Years
Current Role
Subdirectora de Innovación en CX
Location
Mexico City Metropolitan Area
Personality Overview

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Decision Approach
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Priorities

Topics Ana cares about

Customer Experience
Her entire career focus is on CX. She holds a leadership role in CX Innovation and frequently attends major industry events like CX Day Mexico.
Process Improvement
A core theme throughout her career, holding multiple roles as a Senior Process Engineer and focusing on continuous improvement and operational strategy.
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Career

Work history

1-2025
Subdirectora de Innovación en CX
HIR CASA
12-2021 - 6-2022
Sr. Process Engineer Consultant
BBVA
3-2021 - 12-2024
Sr CX Specialist
Nacional Monte de Piedad
10-2020 - 3-2021
Sr Process Engineer
Compañía Minera Cuzcatlán / IXAYA Applications
8-2020 - 9-2020
Consultor Procesos
Legado Jurídico / FOVISSTE
In the press

Media appearances

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Education
9-2021 - 8-2023
Maestría en Gestión de Tecnologías de Información
Universidad Tecmilenio
2008 - 2012
Ingeniería Informática
Instituto Politécnico Nacional
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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