Ana Laura Sandoval in

Ana Laura Sandoval

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Business Development Associate at FERNFUTURES
📍 Zapopan, Jalisco, Mexico

Ana Laura Sandoval is a results-oriented executive and Business Development Associate at FERNFUTURES. She has extensive experience in the consumer packaged goods industry, having developed sales, revenue management, and shopper marketing strategies for PepsiCo across Latin America. She is an alumna of ITESO Universidad Jesuita de Guadalajara.

Her career has centered on transforming shopper insights into effective point-of-sale strategies and leading commercial initiatives to increase customer value and support growth in the Modern Trade Channel.

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Experience
18 Years
Current Role
Business Development Associate
Location
Zapopan, Jalisco, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ana cares about

B2B Growth Strategy
Her current role at FERNFUTURES focuses on identifying high-growth sectors and generating demand for B2B services through a proprietary methodology.
Shopper Marketing
A core expertise demonstrated at PepsiCo and The Retail Factory, focused on activating shopper insights to connect brands and shoppers at the moment of purchase.
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Career

Work history

9-2025
Business Development Associate
FERNFUTURES
5-2018 - 5-2020
Shopper Marketing Business Development
The Retail Factory (TRF)
8-2016 - 4-2018
Customer & Shopper Engagement Latin America
PepsiCo
1-2014 - 7-2016
Modern Trade & Revenue Management Latin America Beverages
PepsiCo
7-2008 - 12-2013
Modern Trade Sales Latin America Beverages
PepsiCo
In the press

Media appearances

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Education
1988 - 1992
LAAM
ITESO Universidad Jesuita de Guadalajara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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