Ana Laura Sandoval is a results-oriented executive and Business Development Associate at FERNFUTURES. She has extensive experience in the consumer packaged goods industry, having developed sales, revenue management, and shopper marketing strategies for PepsiCo across Latin America. She is an alumna of ITESO Universidad Jesuita de Guadalajara.
Her career has centered on transforming shopper insights into effective point-of-sale strategies and leading commercial initiatives to increase customer value and support growth in the Modern Trade Channel.
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