Ana Lucia Amaral in

Ana Lucia Amaral

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Fractional Marketing Executive | Channel, GTM, Demand Generation, Field & Global Events at Summit Growth Advisory
📍 Greater Tampa Bay Area, United States

A marketing leader with over 15 years of experience in cybersecurity and SaaS, specializing in AI-enabled go-to-market and channel strategies to drive revenue growth. Described by colleagues as a strategic thinker and fantastic leader, she has been named a CRN Woman of the Channel five times.

Ana Lucia is a member of Latinas in Tech and is passionate about professional development and networking. She actively attends local industry events and workshops focused on leadership, collaboration, and building confidence in the Tampa Bay area.

She has been recognized by CRN not only as a Woman of the Channel but also as one of the "100 People You Don’t Know But Should. "

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Experience
25 Years
Current Role
Fractional Marketing Executive | Channel, GTM, Demand Generation, Field & Global Events
Location
Greater Tampa Bay Area, United States
Personality Overview

How Ana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ana cares about

Channel Marketing Strategy
Her career is centered on building partner-led GTM frameworks, alliance strategies, and enablement programs that drive significant revenue growth through the channel ecosystem.
AI in Marketing
Builds AI-enabled go-to-market engines and actively follows the evolution of AI's role in the workplace, viewing it as a transformative tool for business.
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Career

Work history

10-2025
Fractional Marketing Executive | Channel, GTM, Demand Generation, Field & Global Events
Summit Growth Advisory
10-2025
Member
Latinas in Tech
6-2024 - 10-2025
Head of Global Channel Marketing
Coro
1-2023 - 6-2024
Senior Manager, Regional and Partner Marketing
Checkmarx
6-2021 - 6-2024
Senior Manager, Channel Marketing
Checkmarx
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2005
Specialization Course of Applied Linguistics
Universidade Estadual de Campinas
2004 - 2004
Specialization Course for Teachers
Universidade Presbiteriana Mackenzie
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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