Anadege Freitas in

Anadege Freitas

Sharpshooter · DISC type CD
Director of Content and Partnerships at Twitch
📍 São Paulo, São Paulo, Brazil

Anadege Freitas is a senior executive with over 15 years of experience leading marketing, growth, and business development for major global brands like Twitch, Activision, Hasbro, and Nintendo across Latin America. She specializes in the gaming, tech, and entertainment sectors, with a strong record of scaling revenue and market expansion. Colleagues describe her as creative, visionary, and a self-motivated, hands-on professional.

She is passionate about the power of community and understanding how brands can create authentic connections within Brazilian culture. Anadege is a frequent speaker at major industry events, such as Sports Summit São Paulo and gamescom latam, discussing the creator economy and the future of streaming.

Unique fact: Anadege has driven impressive business results throughout her career, including delivering over 200% revenue growth and tripling daily active users in previous roles.

Read the full overview →
Experience
21 Years
Current Role
Director of Content and Partnerships
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Anadege shows up

Fast But Analytical
Rigorous & Demanding
ROI Driven

They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Anadege cares about

Creator Economy
As Twitch's Director of Content and Partnerships, she frequently speaks on how creators are transforming entertainment and building engaged communities in Latin America.
LATAM Market Growth
Her entire career has focused on go-to-market strategy, P&L leadership, and driving expansion for global tech and gaming companies across Latin America.
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Career

Work history

1-2022
Director of Content and Partnerships
Twitch
7-2017 - 2-2022
Head of Marketing Latin America
Activision
4-2014 - 6-2017
Commercial & Marketing Manager for Latin America - BU Games
Hasbro
9-2011 - 3-2014
Marketing, Trade Marketing & Sales Manager
Gaming do Brasil (Nintendo of Brazil)
1-2008 - 9-2011
Marketing & Trade Marketing Manager – BU Home Entertainment
Paramount Pictures
In the press

Media appearances

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Education
2010 - 2012
Master of Business Administration - MBA
FIA Business School
2006 - 2006
International module
University of Florida
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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