Anadege Freitas is a senior executive with over 15 years of experience leading marketing, growth, and business development for major global brands like Twitch, Activision, Hasbro, and Nintendo across Latin America. She specializes in the gaming, tech, and entertainment sectors, with a strong record of scaling revenue and market expansion. Colleagues describe her as creative, visionary, and a self-motivated, hands-on professional.
She is passionate about the power of community and understanding how brands can create authentic connections within Brazilian culture. Anadege is a frequent speaker at major industry events, such as Sports Summit São Paulo and gamescom latam, discussing the creator economy and the future of streaming.
Unique fact: Anadege has driven impressive business results throughout her career, including delivering over 200% revenue growth and tripling daily active users in previous roles.
Read the full overview →They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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