André Farah in

André Farah

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Head of Growth at Addi
📍 Bogota, D.C., Capital District, Colombia

André Farah is the Head of Growth at Addi, specializing in scaling fintech and retail businesses across LATAM. An experienced entrepreneur, he founded two of Colombias pioneering growth marketing agencies and holds a Masters degree in Digital Marketing, focusing on data-driven, full-funnel growth.

His entrepreneurial drive extends to education, having co-founded an internationally recognized creative school. He is passionate about combining creativity, experimentation, and data to accelerate business outcomes and build high-performing teams, with a focus on go-to-market execution.

Unique fact: The creative school he co-founded, Brother Escuela de Creativos, won a Cannes Lions award recognizing it as the Best Creative School.

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Experience
8 Years
Current Role
Head of Growth
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics André cares about

Growth Strategy
As a Head of Growth, he focuses on customer acquisition, retention, and lifecycle growth, recently posting about hiring a Growth Lead to scale merchant engagement.
Execution over Planning
He shared a strong opinion that most strategic planning is a form of procrastination and a convenient excuse for not launching and experimenting.
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Career

Work history

8-2024
Head of Growth
Addi
9-2021 - 6-2024
Chief Marketing & Growth officer (CMO)
Nominapp
4-2020 - 6-2022
Co-founder / Head of Growth
Brother Escuela de Creativos
9-2020 - 9-2021
CEO / Co-Founder
Grow | Growth Marketing
1-2017 - 6-2020
CEO / Co-Founder
Kairos | Agencia de Marketing Digital
In the press

Media appearances

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Education
Education details unavailable
Reforge
2018 - 2019
Maestría en Marketing Digital
IEBS Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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