Andrea Adams in

Andrea Adams

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Director, Category Management and Merchandising at Big O Tires
📍 Hobe Sound, Florida, United States

Andrea Adams is the Director of Category Management and Merchandising at Big O Tires. With extensive experience in product marketing and pricing strategy from her tenure at TBC Corporation, she excels in leveraging digital platforms for revenue growth. She holds a Bachelors of Science in Business Administration from the University of Florida.

Based on her professional focus, Andrea is likely interested in the evolution of retail and e-commerce, drawing inspiration from major players like Amazon and Target to enhance customer experiences.

She recently announced her new leadership role at Big O Tires, marking a significant step in her career.

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Experience
24 Years
Current Role
Director, Category Management and Merchandising
Job Level
Mid-senior
Location
Hobe Sound, Florida, United States
Personality Overview

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Priorities

Topics Andrea cares about

Digital Merchandising
Her career at TBC Corporation focused on developing compelling digital merchandising journeys to improve customer experience and drive sales.
Category Management
Her current director-level role at Big O Tires and previous experience centers on product assortment, pricing, and overall category strategy.
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Career

Work history

6-2026
Director, Category Management and Merchandising
Big O Tires
5-2024 - 6-2026
Director of Brand Management
TBC Corporation
2-2021 - 4-2024
Director, Digital Merchandising
TBC Corporation
2-2020 - 2-2021
Sr. Manager, Digital Merchandising
TBC Corporation
4-2017 - 1-2020
Sr. Manager, Product Planning and Digital Merchandising
TBC Corporation
In the press

Media appearances

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Education
1995 - 1999
Bachelor's of Science in Business Administration
University of Florida
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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