Andrea Cevenini in

Andrea Cevenini

Critic · DISC type C
VP, Product Design at Rakuten Rewards
📍 San Francisco, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
11 Years
Current Role
VP, Product Design
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

How Andrea shows up

Negotiator
Critic
Information Seeker

They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Priorities

Topics Andrea cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

3-2024
VP, Product Design
Rakuten Rewards
7-2022 - 3-2024
Senior Director, Product Design
Rakuten Rewards
7-2020 - 7-2022
Director, Digital Product Design & Experience
Everlane
1-2020 - 7-2020
Design Lead
IDEO
1-2018 - 1-2020
Principal Designer
IDEO
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
BS Communication Design
Politecnico di Milano
Master of Science (MSc)
ENSCI - Les Ateliers
Master of European Design
Köln International School of Design
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Rakuten Rewards Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Andrea. Free, 10 seconds.