Andrea Coetsee CA(SA)

Activist
DISC Type : Cd

Founder at Profit Path Consulting

United States

Overview

Andrea Coetsee is the Founder of Profit Path Consulting, acting as a fractional CFO for CPG eCommerce brands. A Chartered Accountant with a background in M&A strategy at Monitor Deloitte, she specializes in helping founders scale with data-backed financial strategies. She earned her Post Graduate Diploma from Monash South Africa.

Beyond her financial expertise, Andrea values building genuine connections within her professional community. She enjoys attending industry events where she can engage in open, collaborative conversations and build relationships with peers, finding inspiration and energy from the community.

Unique fact: During her Post Graduate Diploma in Applied Accounting Science, she was recognized as a Top 30 Candidate.

Personality Overview

Meticulous

Logical And Quick

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

eCommerce Cash Flow
Her content frequently highlights that most small businesses fail due to cash flow issues, a problem she helps CPG brands solve through strategic financial management.
Strategic Forecasting
She advises founders against relying on simple assumptions, advocating for SKU-level economics to create accurate and reliable financial forecasts for scaling businesses.
Founder-Led Growth
She focuses on empowering founders of $10M–$100M brands to take control of their numbers, protect margins, and make clear, data-driven decisions.

Media Appearances

Andrea has no verified media appearances

Work History

2-2025
Founder at Profit Path Consulting
7-2024 - 12-2024
Manager Strategy and M&A at Monitor Deloitte
10-2022 - 7-2024
Senior Consultant Strategy and M&A at Monitor Deloitte
4-2022 - 9-2022
Business Controller at Deloitte
5-2021 - 3-2022
Costing Specialist at Organon

Education

2017 - 2017
PGDA from Monash South Africa
2019
APC (Board 2) from The South African Institute of Chartered Accountants (SAICA)
2018
ITC (Board 1) from The South African Institute of Chartered Accountants (SAICA)

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Leadership Designation : Founder at Profit Path Consulting
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Andrea

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • Their decision making speed is somewhere in the middle.
  • Can Andrea take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Andrea

Personality Compatibility


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