Andrea Coetsee CA(SA) in

Andrea Coetsee CA(SA)

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Founder at Profit Path Consulting
📍 United States

Andrea Coetsee is the Founder of Profit Path Consulting, acting as a fractional CFO for CPG eCommerce brands. A Chartered Accountant with a background in M&A strategy at Monitor Deloitte, she specializes in helping founders scale with data-backed financial strategies. She earned her Post Graduate Diploma from Monash South Africa.

Beyond her financial expertise, Andrea values building genuine connections within her professional community. She enjoys attending industry events where she can engage in open, collaborative conversations and build relationships with peers, finding inspiration and energy from the community.

Unique fact: During her Post Graduate Diploma in Applied Accounting Science, she was recognized as a Top 30 Candidate.

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Experience
12 Years
Current Role
Founder
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andrea cares about

eCommerce Cash Flow
Her content frequently highlights that most small businesses fail due to cash flow issues, a problem she helps CPG brands solve through strategic financial management.
Strategic Forecasting
She advises founders against relying on simple assumptions, advocating for SKU-level economics to create accurate and reliable financial forecasts for scaling businesses.
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Career

Work history

2-2025
Founder
Profit Path Consulting
7-2024 - 12-2024
Manager Strategy and M&A
Monitor Deloitte
10-2022 - 7-2024
Senior Consultant Strategy and M&A
Monitor Deloitte
4-2022 - 9-2022
Business Controller
Deloitte
5-2021 - 3-2022
Costing Specialist
Organon
In the press

Media appearances

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Education
2017 - 2017
PGDA
Monash South Africa
2019
APC (Board 2)
The South African Institute of Chartered Accountants (SAICA)
2018
ITC (Board 1)
The South African Institute of Chartered Accountants (SAICA)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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