Andrea Coetsee CA(SA) in

Andrea Coetsee CA(SA)

Activist · DISC type Cd
Founder at Profit Path Consulting
📍 United States

Andrea Coetsee is the Founder of Profit Path Consulting, acting as a fractional CFO for CPG eCommerce brands. A Chartered Accountant with a background in M&A strategy at Monitor Deloitte, she specializes in helping founders scale with data-backed financial strategies. She earned her Post Graduate Diploma from Monash South Africa.

Beyond her financial expertise, Andrea values building genuine connections within her professional community. She enjoys attending industry events where she can engage in open, collaborative conversations and build relationships with peers, finding inspiration and energy from the community.

Unique fact: During her Post Graduate Diploma in Applied Accounting Science, she was recognized as a Top 30 Candidate.

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Experience
12 Years
Current Role
Founder
Job Level
Leadership
Location
United States
Personality Overview

How Andrea shows up

Meticulous
Logical And Quick
Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Andrea cares about

eCommerce Cash Flow
Her content frequently highlights that most small businesses fail due to cash flow issues, a problem she helps CPG brands solve through strategic financial management.
Strategic Forecasting
She advises founders against relying on simple assumptions, advocating for SKU-level economics to create accurate and reliable financial forecasts for scaling businesses.
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Career

Work history

2-2025
Founder
Profit Path Consulting
7-2024 - 12-2024
Manager Strategy and M&A
Monitor Deloitte
10-2022 - 7-2024
Senior Consultant Strategy and M&A
Monitor Deloitte
4-2022 - 9-2022
Business Controller
Deloitte
5-2021 - 3-2022
Costing Specialist
Organon
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2017
PGDA
Monash South Africa
2019
APC (Board 2)
The South African Institute of Chartered Accountants (SAICA)
2018
ITC (Board 1)
The South African Institute of Chartered Accountants (SAICA)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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