Andrea De Lauso in

Andrea De Lauso

Go-getter · DISC type d
Head of Brand Performance & Integrated Marketing at Woolrich
📍 Treviso, Veneto, Italy

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Head of Brand Performance & Integrated Marketing
Job Level
Mid-senior
Location
Treviso, Veneto, Italy
Personality Overview

How Andrea shows up

Direct & Candid
Challenger
Self-Confident

They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Andrea cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2020
Head of Brand Performance & Integrated Marketing
Woolrich
5-2018 - 3-2020
Global Category Director Lifestyle
Diadora
1-2015 - 4-2018
Global Category Leader - Sportswear
Diadora
7-2014 - 12-2014
Sales Manager Sportswear
Diadora
7-2012 - 6-2014
Brand Manager
Killer Loop - Benetton Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1997 - 2002
Degree in Italian Literature
Sapienza Università di Roma
1992 - 1997
Scientific High School Graduation
Scientific High School, Liceo Scientifico G. Galilei
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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