Andrea Vergara Fernandez in

Andrea Vergara Fernandez

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Marketing and Promotion Manager at Anacafé Guatemala
📍 Guatemala

Andrea Vergara Fernandez is a marketing leader with over 10 years of experience promoting top food and beverage brands like Juan Valdez and Anacafé. Educated at CESA and holding an International Marketing Masters from EADA Business School, she currently spearheads global marketing and promotion for Guatemalan Coffees.

Her career demonstrates a deep, personal passion for the coffee industry, from its cultural roots to modern innovations. Andrea is focused on elevating the global reputation of specialty coffee and exploring new ways to engage with consumers and producers worldwide, a passion reflected in her professional journey and interests.

At the World of Coffee 2025 event, she was involved in showcasing innovative drinks like a signature “Icepresso” to promote Guatemalan coffee.

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Experience
11 Years
Current Role
Marketing and Promotion Manager
Job Level
Middle
Location
Guatemala
Personality Overview

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Priorities

Topics Andrea cares about

Global Coffee Promotion
As Marketing and Promotion Manager for Anacafé, she is dedicated to positioning and promoting coffee from Guatemalan producers on a global scale, particularly at major industry events.
Marketing Innovation
She embraces new technology and creative beverage concepts, like the "Icepresso", to enhance brand presence and customer engagement at high-traffic trade shows.
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Career

Work history

7-2024
Marketing and Promotion Manager
Anacafé Guatemala
10-2020 - 9-2024
National and International Promotion Coordinator
Anacafé Guatemala
10-2019 - 10-2020
Senior International Promotion Specialist
Anacafé Guatemala
12-2017 - 10-2019
Junior International Promotion Specialist
Anacafé Guatemala
5-2014 - 8-2015
International Marketing Analyst (Franquicias)
Juan Valdez Café
In the press

Media appearances

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Education
2015 - 2016
Master's degree
EADA Business School
2007 - 2012
Administración de Empresas
CESA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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