Andreas Boman in

Andreas Boman

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Market Director at Mathem
📍 Greater Stockholm Metropolitan Area, Sweden

Andreas Boman is the Market Director at Mathem, where he focuses on driving sales and executing growth strategies. An analytical and strategic leader with a degree from Lund University, he has deep expertise in digital business development, user personalization, and operational efficiency. Colleagues describe him as ambitious, sharp-minded, and a dedicated team player.

He believes that in a fast-moving market, it is vital to plan for several different outcomes and to be able to adapt goals and strategies quickly.

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Experience
13 Years
Current Role
Market Director
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andreas cares about

Growth Strategy
His role as Market Director is focused on setting and executing growth strategies to achieve key market KPIs and drive overall sales for Mathem.
User Personalization
He has emphasized understanding user interests and behavior to offer the best products in a calculated and personalized way, calling it a key focus area.
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Career

Work history

10-2024
Market Director
Mathem
6-2021 - 10-2024
Head of Marketing & Growth
Mathem
7-2020 - 6-2021
Head Of E-commerce
Mathem
7-2017 - 7-2020
Senior Account Strategist & Product Specialist, Nordics, Large Customer
Criteo
8-2015 - 6-2017
Account Strategist, Nordics, Tier 1
Criteo
In the press

Media appearances

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Education
2009 - 2012
B.Sc. in Business Administration and Economics
Lund University School of Economics and Management
2012 - 2012
Certificate Program in American Business Practices at the Institute for International Business (IIB)
SUNY New Paltz
2005 - 2008
Upper Secondary School
Danderyds Gymnasium
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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