Andreas Erben

Observer
DISC Type : ci

CEO at Gorgeous Smiling Hotels GmbH

Berlin, Berlin, Germany

Overview

Andreas Erben is a founder and CEO in the hotel industry, leading entities like Gorgeous Smiling Hotels and Primestar Group. His expertise lies in hotel investments and real estate development, with a strategic focus on expanding a multi-brand portfolio across major metropolitan areas in Germany and Austria.

Beyond his corporate roles, Andreas identifies as a family man. He publicly expresses gratitude for his teams hard work and celebrates their collective successes, showing an appreciation for collaboration and positive developments within his field.

He successfully merged Primestar Group with Gorgeous Smiling Hotels, creating one of Europes large and dynamic hotel operating companies.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Hotel Investment
As CEO of multiple hotel and investment groups, his primary focus is on the acquisition and development of hotel real estate in Germany and Austria.
Real Estate Development
His investment firm, Erben Beteiligungsgesellschaft mbH, actively pursues its own investments and project developments within the real estate sector.
Hospitality Innovation
He shows a keen interest in new and innovative trends within the hospitality industry, as seen in his social media engagement.

Media Appearances

Andreas has no verified media appearances

Work History

10-2025
CEO at Gorgeous Smiling Hotels GmbH
4-2018 - 5-2020
CEO at Gorgeous Smiling Hotels GmbH
1-2014 - 3-2023
CEO, Shareholder & Founder at Primestar Group
11-2008
CEO at Erben Beteiligungsgesellschaft mbH
2-2008 - 12-2019
CEO at Colliers International Hotel GmbH

Education

Andreas has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Berlin, Berlin, Germany Job Level : N/A Designation : CEO at Gorgeous Smiling Hotels GmbH
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andreas

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They like to analyze well and then make their decisions.
  • Can Andreas take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Andreas

Personality Compatibility


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