Andreas Schmutterer

Critic
DISC Type : C

Geschäftsführer at Marketing- & Sales-Service Augsburg GmbH, myheimat-Team

Greater Munich Metropolitan Area, Germany

Overview

Andreas Schmutterer is the Chairman of the Management Board at Augsburger Allgemeine, where he spearheads the media groups digital transformation. A key architect of the award-winning Rocketeer Festival, he connects technology, business, and science to foster innovation. He holds a degree from BAW Munich and is a certified Direct Marketing Specialist.

He is a driving force behind major cross-industry initiatives that benefit the Augsburg region. His work involves creating platforms like the "Future Week Augsburg" and the "Safety Camp" conference, uniting leaders from diverse fields such as medicine, politics, and technology to address key societal and economic challenges.

Unique fact: As a media executive, he is a co-organizer of a national conference focused on improving safety and security culture within the healthcare system.

Personality Overview

Critic

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Digital Innovation
He is a central figure behind the Rocketeer Festival, a major event for digital trends and future technologies which won the Bavarian Digital Prize.
Media Transformation
He views events like the Rocketeer Festival as building a "bridge between tradition and innovation" for his established media house and chairs the BDZV's working group on digital.
Fostering Regional Innovation
Through initiatives like "Future Week Augsburg" and his role with Regio Augsburg Tourismus, he is deeply involved in strengthening Augsburg as a hub for technology and business.

Media Appearances

Andreas has no verified media appearances

Work History

6-2024
Geschäftsführer at Marketing- & Sales-Service Augsburg GmbH, myheimat-Team
7-2023
Vorsitzender der Geschäftsleitung at Augsburger Allgemeine
12-2019 - 5-2021
Geschäftsführer at pd.Media Sales
8-2017
Beiratsvorsitzender at Regio Augsburg Tourismus GmbH
8-2017
Geschäftsführer at MZA, Medienzentrum Augsburg GmbH

Education

1999 - 2000
Diplom from BAW, München
1996 - 1999
Werbekauffmann IHK from Ausbildung zum Werbekaufmann IHK (Augsburg/München)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Geschäftsführer at Marketing- & Sales-Service Augsburg GmbH, myheimat-Team
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andreas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andreas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andreas

Personality Compatibility


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