Andreia Lira

Inquirer
DISC Type : cd

Reitora at Universidade Cidade de São Paulo

São Paulo, São Paulo, Brazil

Overview

Andreia Lira is an executive in higher education with over 20 years of experience, currently serving as the Rector of Universidade Cidade de São Paulo. Her expertise spans academic management for both in-person and distance learning, focusing on quality and budget optimization. Colleagues describe her as empathetic, proactive, and highly competent.

In addition to her extensive background in business and administration, she also holds a degree in Pharmacy.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Gestão Educacional
Her career is defined by leadership roles like Rector and Academic Director, where she has managed academic operations for up to 120, 000 students.
Educação Continuada
Recently involved in the launch of a new postgraduate space at UNICID, specifically designed to promote the concept of lifelong learning for professionals.
Inovação na Saúde
Leveraging her own background in Pharmacy, she is expanding postgraduate programs in health, indicating a focus on advancing education in the healthcare sector.

Media Appearances

Andreia has no verified media appearances

Work History

2-2025
Reitora at Universidade Cidade de São Paulo
3-2024 - 2-2025
Diretora de Operações Acadêmicas at Faculdade São Leopoldo Mandic
8-2023 - 3-2024
Gerente de Operações EaD at UNIP
11-2014 - 1-2017
Diretora Acadêmica Regional at Kroton
1-2012 - 10-2014
Diretora Acadêmica Regional at Anhanguera Educacional

Education

3-2002 - 3-2004
Mestrado em Administração from Universidade Federal do Paraná
3-2009 - 5-2010
Especialização com Gestão com Ênfase em Negócios from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Reitora at Universidade Cidade de São Paulo
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Insights For Selling To Andreia

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Andreia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Andreia move?

  • Their decision making speed is somewhere in the middle.
  • Can Andreia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Andreia

Personality Compatibility


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