Andreia Lira is an executive in higher education with over 20 years of experience, currently serving as the Rector of Universidade Cidade de São Paulo. Her expertise spans academic management for both in-person and distance learning, focusing on quality and budget optimization. Colleagues describe her as empathetic, proactive, and highly competent.
In addition to her extensive background in business and administration, she also holds a degree in Pharmacy.
Read the full overview →They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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