Andreia Lira in

Andreia Lira

Inquirer · DISC type cd
Reitora at Universidade Cidade de São Paulo
📍 São Paulo, São Paulo, Brazil

Andreia Lira is an executive in higher education with over 20 years of experience, currently serving as the Rector of Universidade Cidade de São Paulo. Her expertise spans academic management for both in-person and distance learning, focusing on quality and budget optimization. Colleagues describe her as empathetic, proactive, and highly competent.

In addition to her extensive background in business and administration, she also holds a degree in Pharmacy.

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Experience
17 Years
Current Role
Reitora
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Andreia shows up

Hard To Convince
ROI Conscious
Demanding

They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Andreia cares about

Gestão Educacional
Her career is defined by leadership roles like Rector and Academic Director, where she has managed academic operations for up to 120, 000 students.
Educação Continuada
Recently involved in the launch of a new postgraduate space at UNICID, specifically designed to promote the concept of lifelong learning for professionals.
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Career

Work history

2-2025
Reitora
Universidade Cidade de São Paulo
3-2024 - 2-2025
Diretora de Operações Acadêmicas
Faculdade São Leopoldo Mandic
8-2023 - 3-2024
Gerente de Operações EaD
UNIP
11-2014 - 1-2017
Diretora Acadêmica Regional
Kroton
1-2012 - 10-2014
Diretora Acadêmica Regional
Anhanguera Educacional
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2002 - 3-2004
Mestrado em Administração
Universidade Federal do Paraná
3-2009 - 5-2010
Especialização com Gestão com Ênfase em Negócios
Fundação Dom Cabral
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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