Andres Campos in

Andres Campos

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CEO at Grupo BeFra
📍 Zapopan, Jalisco, Mexico

Andres Campos is the Group CEO of BeFra, leading both the Betterware and Jafra brands. With over a decade at the company, he has been a key contributor to its growth and focuses on international expansion and strategic vision. He holds an MBA from Cornell University.

Outside of his corporate role, Andres is an avid outdoorsman with a passion for skiing, sailing, and other outdoor experiences. He values unique life experiences, including having spent time living with indigenous communities, which has helped shape his perspective.

Under his leadership, Betterware became the first Mexican company to be listed directly on the NASDAQ stock exchange.

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Experience
18 Years
Current Role
CEO
Job Level
Leadership
Location
Zapopan, Jalisco, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andres cares about

International Expansion
He is actively leading the company's expansion into new markets, including the U. S. and Latin America, emphasizing this as a key pillar for future growth.
Product Innovation
He launched the "Betterware Design Lab, " a program that partners with universities to help students gain real-world experience designing new products for the company.
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Career

Work history

1-2024
CEO
Grupo BeFra
2-2017 - 12-2023
Chief Executive Officer
Betterware Mexico
7-2014 - 1-2017
Chief Commercial Officer
Betterware Mexico
7-2013 - 6-2014
Chief Strategy Officer
Betterware Mexico
6-2012 - 6-2013
Director of New Business Development
Betterware Mexico
In the press

Media appearances

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Education
2010 - 2012
Master of Business Administration (MBA)
Cornell Johnson Graduate School of Management
2001 - 2005
Bachelor of Business Administration (BBA)
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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