Andrew Dobson

Trailblazer
DISC Type : DI

Head of Creative Technology at Merlin Entertainments

London, England, United Kingdom

Overview

Andrew has no verified overview

Personality Overview

Achievement-Oriented

Assertive

Persuasive

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

1-2024
Head of Creative Technology at Merlin Entertainments
6-2019 - 1-2024
Head Of Creative Technology at Publicis•Poke
8-2018 - 6-2019
Head Of Technology at Poke
5-2016 - 8-2018
Technical Director at Wolff Olins
9-2015 - 5-2016
Development Manager at Arcadia Group Ltd

Education

1992 - 1994
Education details unavailable from Queen Elizabeth 6th form college, Darlington
1986 - 1991
Education details unavailable from Durham School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Creative Technology at Merlin Entertainments
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Andrew take some risk or not?

  • They can take risks if necessary.

You And Andrew

Personality Compatibility


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