Andrew Ferguson in

Andrew Ferguson

Login to view DISC.
Technical Director Consumer Apps at Deltatre
📍 United Kingdom

Andrew is a driven digital leader with extensive experience heading global product teams at Tesco and Vodafone. He excels in combining technical, commercial, and strategic skills to deliver customer-centric digital transformations for both consumer and enterprise segments. Colleagues describe him as an "outstanding technology leader" and an "absolute expert" with great technical insight, holding a Bachelor of Science from the University of Brighton.

Outside of his corporate roles, Andrew is passionate about giving back to his local community. He actively leads crowdfunding initiatives to support vulnerable children in Sussex, demonstrating a strong commitment to social causes and youth empowerment through hands-on fundraising and awareness campaigns.

He is the driving force behind a crowdfunding campaign to provide therapeutic sea sessions for vulnerable children.

Read the full overview →
Experience
14 Years
Current Role
Technical Director Consumer Apps
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Andrew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Andrew cares about

Digital Transformation
His career at Vodafone and current role at Tesco are centered on leading large-scale digital transformation programs across multiple geographies and business units.
AI in Enterprise
His current focus at Tesco includes establishing the role of AI, prototyping new solutions, and defining a path for scaling artificial intelligence within the enterprise.
+5 more topics Login to view topics
Career

Work history

8-2025
Technical Director Consumer Apps
Deltatre
8-2024 - 8-2025
Head of Product
Tesco
9-2022 - 4-2024
Head of Product Development
Vodafone
11-2015 - 9-2022
Global Head of Digital Service
Vodafone
11-2014 - 11-2015
Global Product Lead Security Propositions
Vodafone
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1994
Bachelor of Science - BS
University of Brighton
Education details unavailable
University of Brighton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Andrew. Free, 10 seconds.