Andrew Hamada in

Andrew Hamada

Login to view DISC.
Chief Executive Officer at Reason Automation
📍 Seattle, Washington, United States

Andrew Hamada is the CEO and Co-Founder of Reason Automation, a startup specializing in Amazon analytics. Leveraging his extensive experience at Amazon, he helps brands master their data to drive growth. Colleagues and clients describe him as a practical, insightful, and data-driven thought leader with deep technical and business acumen.

Outside of work, Andrew is a skilled artisan who handmakes bespoke leather shoes using traditional Italian methods. Born and raised in Hawaii, he is also passionate about supporting entrepreneurs, serving as an advisor to minority-owned small businesses and an e-commerce startup for women.

He humorously notes that his shoemaking skill might be useful "if the zombies come and modern society collapses. "

Read the full overview →
Experience
5 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Seattle, Washington, United States
Personality Overview

How Andrew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Andrew cares about

Amazon Data Analytics
His company, Reason Automation, is built on helping brands use their Amazon data. He frequently speaks on podcasts about democratizing access to these insights for brand manufacturers.
E-commerce Profitability
In interviews, he emphasizes the importance of moving beyond cash flow to understand SKU-level profitability and prioritize tasks that strategically scale the business.
+5 more topics Login to view topics
Career

Work history

1-2021
Chief Executive Officer
Reason Automation
6-2020
Co-Founder
Reason Automation
Shoemaker
Imolta Handmade Shoes
Product marketing, Alexa
Amazon
Marketing, Books/Textbooks
Amazon
In the press

Media appearances

66. Shoptalk Live: Andrew Hamada (Reason Automation) on Getting .... Featured in Spotify / Shoptalk Live Podcast
See now
Interview: Andrew Hamada of Reason Automation on Amazon Data. Featured in Stratably
+1 more appearances Login to view media
Education
Education details unavailable
UW Foster School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Andrew. Free, 10 seconds.