Andrew Locatelli Woodcock

Inspirer
DISC Type : id

Director of Engineering at ESW

Dublin, County Dublin, Ireland

Overview

Andrew is a thought-leader in DevSecOps and the current Director of Engineering at ESW, with extensive experience leading diverse engineering teams at firms like PTC and Citi. He holds an MSc in IT from the University of Liverpool and is a Certified Scrum Master. Colleagues describe him as a rare blend of deep technical skill and excellent people management.

Andrew has a keen interest in applying lessons learned from sports to business, strongly advocating for frameworks that enhance team performance and organizational transformation. He frequently shares thought-provoking concepts on professional platforms to foster discussion and improvement within the tech community.

He has a strong opinion on software development, stating: "you can own your dependencies or they can own you, no middle ground. "

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

DevSecOps Leadership
A self-described thought-leader in DevSecOps, his career is focused on building and leading high-performing, quality-led engineering teams in the space.
Dependency Management
Authored a post emphasizing that teams must own their dependencies completely, believing there is "no middle ground" to avoid being owned by them.
Lessons from Sport
Actively promotes the IMIRT playbook, a framework designed to bring lessons from sports into business to improve team performance and working methods.

Media Appearances

Andrew has no verified media appearances

Work History

1-2023
Director of Engineering at ESW
5-2022 - 1-2023
Senior Engineering Manager at PTC
10-2021 - 4-2022
Head of Software Engineering at Ekco
12-2018 - 10-2021
Head of Software Engineering, Market Performance at UL
8-2014 - 12-2018
Vice President of Application LifeCycle Management at Citi

Education

2005 - 2007
Master of Science in IT (Internet Computing) from University of Liverpool
1995 - 1996
Postgraduate Diploma from University College Cork

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Director of Engineering at ESW
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Andrew

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andrew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andrew

Personality Compatibility


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