Andrew Lowdon

Observer
DISC Type : ic

Lead consultant at c-words limited

United Kingdom

Overview

Andrew Lowdon is the Founder and Lead Consultant at c-words limited, specializing in marketing procurement for global organizations. With leadership experience at Novartis and Associated British Foods, he is a recognized thought leader in media and marketing services. People who recommend him describe him as a strong thought leader with world-class skills.

Outside of work, Andrew is deeply committed to mental health advocacy. He actively supports the Campaign Against Living Miserably (CALM), participating in endurance events like running 100km to raise funds and awareness for suicide prevention. He emphasizes teamwork and the importance of seeking and offering help.

He co-authored the "Pitch Positive Pledge, " an industry-wide initiative with ISBA to improve the advertising pitch process and safeguard the mental health of professionals involved.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Marketing Procurement
His entire career, including his current consultancy c-words limited, focuses on marketing procurement strategy for leading global and regional organizations.
Mental Health Advocacy
He ran 100km to raise funds for the Campaign Against Living Miserably (CALM) and linked his professional work on the Pitch Positive Pledge to improving mental wellbeing.
Agency Relationships
As Director of Agency Services at ISBA, he was responsible for relationships with agencies and authored frameworks to improve collaboration and ethics.

Media Appearances

Andrew has no verified media appearances

Work History

5-2005
Lead consultant at c-words limited
7-2022 - 12-2022
Consultant at ISBA
6-2019 - 7-2022
Director of Agency Services at ISBA
12-2012 - 5-2019
Global Category Leader - Media and Marketing at Associated British Foods plc
1-2011 - 7-2011
Global Head of Marketing Sourcing at Novartis

Education

Andrew has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Lead consultant at c-words limited
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andrew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to analyze well and then make their decisions.
  • Can Andrew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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