Andrew Marsden MStJ

📍 London, England, United Kingdom

Andrew Marsden is an experienced brand strategist with over 35 years of board-level roles, including chairing six companies. He was instrumental in the £800m flotation of Britvic plc and is currently the Chairman of the Old Royal Naval College.

Andrew is passionate about history, heritage preservation, and wildlife. His interests often take him travelling, from safaris in Tanzania to exploring UK heritage sites. He is a Freeman of the City of London and is actively involved with The Royal Society of St. George.

He is a Freeman of the City of London and a Past Master of the Worshipful Company of Marketors.

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Location

London, England, United Kingdom

Personality Overview

How Andrew shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Andrew cares about

Brand Strategy

A core part of his professional identity, demonstrated through his long career and role in the successful flotation of consumer brand Britvic plc.

Corporate Governance

He has over 35 years of board experience as a Chairman and Non-Executive Director, highlighting a deep expertise in strategic business oversight.

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Career

Work history

No work historyWe do not have verified professional history for this person yet.

In the press

Media appearances

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Education

BSc(Hons)

University of Bradford

Honorary Doctorate

Anglia Ruskin University

Chartered Marketer and Fellow

CIM | The Chartered Institute of Marketing

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DON'T

Avoid making strong statements, instead invite them to agree with you by asking them questions

Showcase your competitive superiority clearly when possible or address it at the minimum

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

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Negotiating and closing

The secret to closing Andrew fast: ROI matters the most to them, followed by process and finally proof of results

How fast will Andrew move? They are unlikely to move very fast, especially when it comes to new products or services

Reveal the closing strategyFree. 10 seconds.

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