Andrew Mason

Evaluator
DISC Type : cds

Director of Insight & Business Intelligence at Maximus UK

Newcastle Upon Tyne, England, United Kingdom

Overview

Andrew is an experienced data leader, currently serving as the Director of Insight & Business Intelligence at Maximus UK. With over 15 years of experience, he specializes in data storytelling and visualization, having led data transformations in both the public and private sectors. He holds an MSc from Newcastle University.

Andrew is passionate about the data community and is a frequent speaker at national conferences, sharing his expertise on data visualization and storytelling. He is known for his strong opinions on effective data communication and actively engages with his professional network on the challenges and successes in the field.

He used data and analytics to help plan for Brexit and to support the UKs response to the COVID-19 pandemic during his time with the NHS.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Data Storytelling
He is a recognized specialist and frequent speaker on transforming complex data into compelling, actionable narratives for business leaders, bridging the gap between data and decision-making.
Effective Data Visualization
He frequently posts about the importance of clear and impactful data visualization, strongly advocating against confusing or poorly designed charts and dashboards.
Data Leadership
His posts and career progression to Director and Head of Data roles show a focus on leading teams, stakeholder management, and fostering a strong data culture within organizations.

Media Appearances

Andrew has no verified media appearances

Work History

1-2026
Director of Insight & Business Intelligence at Maximus UK
8-2021 - 1-2026
Head of Data and Analytics at Grainger PLC
7-2018 - 8-2021
Head of BI/Data Warehouse & BI Manager at NHS Business Services Authority (NHSBSA)
3-2017 - 7-2018
Lead Data Warehouse and BI Developer at NHS Business Services Authority (NHSBSA)
6-2012 - 3-2017
Lead BI Developer at Advanced

Education

2007 - 2008
MSc from Newcastle University
2002 - 2006
BA (Hons) from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Mid-senior Designation : Director of Insight & Business Intelligence at Maximus UK
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrew

Personality Compatibility


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