Andrew Muir in

Andrew Muir

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Member of the Board of Advisors at Be the Business
📍 London, England, United Kingdom

As Director of Partnerships for UK & EMEA at Xero, Andrew is an experienced professional focused on negotiating valuable and mutually beneficial commercial partnerships. Colleagues have described him as down-to-earth and approachable. He holds a degree from the University of Southampton.

Alongside his role at Xero, he serves as a Member of the Board of Advisors for Be the Business, providing advice to UK SMEs.

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Experience
15 Years
Current Role
Member of the Board of Advisors
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Andrew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrew cares about

Strategic Partnerships
His career is centered on negotiating and managing high-value commercial partnerships as part of a broader partnership strategy.
Partner Ecosystems
He views Xero's partner ecosystem as a critical differentiator and focuses on nurturing relationships with software and app developer partners.
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Career

Work history

2-2026
Member of the Board of Advisors
Be the Business
7-2024
Director of Partnerships, UK and EMEA
Xero
7-2021 - 7-2024
Senior Partnerships Manager - Small Business Accounting
Xero
1-2018
Ecosystem Partnerships Manager EMEA
Xero
1-2016 - 12-2017
Manager, Channel Partnerships and Affinity
ICAEW
In the press

Media appearances

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Education
2006 - 2009
2.1
University of Southampton
2002 - 2006
Education details unavailable
City Of Norwich School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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