Andrew is a data-focused Marketing Director at The BrandAlley Group with 20 years of experience putting customers at the heart of brand strategy. A graduate of the University of Brighton, he has a track record of driving growth through data-driven transformation. Colleagues describe him as creative, strategic, and professional.
Outside of his primary role, Andrew is a respected thought leader, frequently speaking at industry events like Big Data LDN and the Generative AI for Marketing Summit. He is passionate about bridging the gap between data and marketing teams to create more effective, customer-centric campaigns and business outcomes.
He founded an AI-first Insight Agency, Human Theory, in 2018—well before the recent surge in AIs popularity.
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