Andy Farquharson

Commander
DISC Type : D

Founder at a better monday

Helsinki, Uusimaa, Finland

Overview

Andy Farquharson is the Founder of a better monday, where he helps transition businesses to employee ownership. He previously co-founded Winning by Design, scaling it to over $25M, and was on the leadership team that grew LogMeIn to a $1. 2B market cap. Colleagues describe him as passionate, practical, and brilliant.

Outside of his entrepreneurial ventures, Andy is a family man with a love for adventure. He is a former semi-professional rugby player, having played the sport on three different continents. This experience highlights his discipline and ability to perform in high-pressure team environments.

Unique fact: Before his career in high-growth technology, Andy successfully scaled and sold a beverage wholesale business and played semi-professional rugby.

Personality Overview

Decisive

Very Quick

Risk-Taker

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Employee Ownership
As the founder of 'a better monday' and host of the 'Alternative Exit' podcast, his entire professional focus is on transitioning companies to employee ownership models.
Business Transitions
He specializes in providing exit strategies for retiring business owners, positioning employee ownership as a powerful alternative to private equity or liquidation.
Scaling B2B SaaS
He has a proven track record of scaling revenue teams, demonstrated by his leadership roles at LogMeIn (from $10M to $1. 2B) and Winning by Design.

Media Appearances

Andy has no verified media appearances

Work History

7-2024
Founder at a better monday
9-2024
Host at Alternative Exit
7-2024
Shareholder & Revenue Architect at Winning by Design
1-2023 - 8-2024
Managing Partner at Winning by Design
1-2021 - 8-2024
Chief Operating Officer at Winning by Design

Education

Education details unavailable from st. kevins college

More Information

Social Presence :

Prographics :

Exp : 26 Location : Helsinki, Uusimaa, Finland Job Level : Leadership Designation : Founder at a better monday

Interested in

Sports

Rugby

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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andy take some risk or not?

  • The risks don’t matter much to them.

You And Andy

Personality Compatibility


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