Anja Lazar in

Anja Lazar

Critic · DISC type C
Performance Marketing Lead at Patagonia
📍 Amsterdam, North Holland, Netherlands

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Performance Marketing Lead
Job Level
Middle
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Anja shows up

Critic
Precise
ROI Driven

They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Anja cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2023
Performance Marketing Lead
Patagonia
9-2021 - 6-2023
Online Marketing Coordinator
Patagonia
8-2019 - 8-2021
Paid Search Specialist
BEERWULF ®
10-2018 - 7-2019
Category & Key Accounts Manager
Orbico Slovenia
5-2015 - 9-2017
Research & Administration
S-Invest d.o.o.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2017 - 2018
Master of Science - MSc
University of Nottingham
2010 - 2013
Bachelor of Science - BSc
University of Primorska
2005 - 2009
Education details unavailable
Anton Askerc Grammar School, Ljubljana
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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