Anjali Rawat

Evaluator
DISC Type : sdc

Co-founder & Director of Design Thinking at Digital Dogs Content and Media

Mumbai, Maharashtra, India

Overview

Anjali Rawat is the Co-founder and Director of Design Thinking at Digital Dogs Content and Media. With a background as a Creative Director at agencies like Ogilvy & Mather and METAL Communications, she specializes in applying design thinking principles to brand storytelling and content creation.

She has a philosophical interest in the dynamics between perception and reality, and how these concepts shape innovation. Anjali draws creative inspiration from classic storytelling, believing that a superbly executed narrative is unforgettable and a powerful tool in any context.

Unique fact: Anjali believes that observing what not to do is a powerful source of inspiration for creating brilliantly unique solutions.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Design Thinking
As the Director of Design Thinking, this is a core part of her professional identity and a frequent topic in her thought leadership posts.
Brand Storytelling
She frequently emphasizes the power of well-executed narratives in business, drawing parallels to iconic stories like "The Godfather" to illustrate her point.
Creative Philosophy
Often muses on the eternal debate between perception, reality, imagination, and innovation, indicating a deep interest in the 'why' behind creative work.

Media Appearances

Anjali has no verified media appearances

Work History

2-2020
Co-founder & Director of Design Thinking at Digital Dogs Content and Media
3-2011 - 2-2020
Creative Director at METAL Communications Pvt. Ltd.
6-2006 - 5-2010
ACD at Ogilvy & Mather

Education

Anjali has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-founder & Director of Design Thinking at Digital Dogs Content and Media
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Insights For Selling To Anjali

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anjali is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anjali

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anjali move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anjali take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anjali

Personality Compatibility


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