Ankit Kumar in

Ankit Kumar

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Marketing Manager at Handpickd
📍 Noida, Uttar Pradesh, India

Ankit Kumar is a Marketing Manager at Handpickd, specializing in retention marketing and campaign optimization. A graduate of the Birla Institute of Management Technology, he is proficient in data analytics, CRO, and leveraging CRM platforms to bridge the gap between sales and marketing. His experience spans performance marketing, analytics, and automation.

Outside of his marketing career, Ankit has a demonstrated interest in social causes, having served as a Coordinator of Volunteers for the Swachh Bharat Mission. He also shows a keen interest in broader economic and environmental topics, such as sustainable tourism and the evolution of retail and e-commerce in India.

Unique fact: He has hands-on experience in social initiatives, having coordinated volunteers for a national cleanliness campaign.

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Experience
4 Years
Current Role
Marketing Manager
Job Level
Middle
Location
Noida, Uttar Pradesh, India
Personality Overview

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Priorities

Topics Ankit cares about

Retention Marketing
His professional focus involves designing multi-channel retention campaigns and using platforms like CleverTap and MoEngage to enhance customer LTV and engagement.
Performance Marketing
He has direct experience managing App & Web performance marketing, focusing on optimizing campaigns for ROAS, CPI, and CAC using Google UAC and Meta ads.
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Career

Work history

6-2024
Marketing Manager
Handpickd
6-2022 - 7-2024
Executive Member
Birla Institute of Management Technology (BIMTECH)
4-2023 - 6-2023
Summer Intern
Aditya Birla Fashion and Retail Ltd.
12-2022 - 1-2023
On Job Trainee
Reliance Retail
8-2016 - 10-2016
Coordinator Of Volunteers
Swachh Bharat Mission
In the press

Media appearances

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Education
2022 - 2024
Postgraduate Degree
Birla Institute of Management Technology (BIMTECH)
2016 - 2019
Bachelor of Business Administration - BBA (Noida Campus)
Institute of Management Studies (IMS) Ghaziabad - Business School
Education details unavailable
Nazareth Academy
Social presence
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Behavioral profile

DISC profile (public)

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