Anna Van den Breemer- Kleene

Collaborator
DISC Type : is

Partner EY | AI & Digital Transformation Leader at EY

Laren, North Holland, Netherlands

Overview

Anna is a Partner at EY specializing in AI and Digital Transformation for the public sector, education, and healthcare. With 10 years of prior experience at Microsoft, she guides leaders in harnessing AI responsibly to amplify purpose and societal value. She holds an MPA from Vrije Universiteit Amsterdam.


Anna served on the supervisory board for Merem Medical Rehabilitation and holds a "Circle of Excellence - Platinum Award" from her time at Microsoft.

Personality Overview

Appreciative

Consensus Builder

Good Listener

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Responsible AI
Her core mission is helping organizations build trust and integrity into their AI strategies, focusing on ethics and long-term societal impact.
Public Sector Innovation
She has deep experience guiding public institutions, like the Dutch Immigration service, and previously led Microsoft's Public Sector team in the Netherlands.
Human-Centric Leadership
She frequently discusses how leaders can maintain humanity and courage as AI's role in the workplace expands, emphasizing that leadership is more than data.

Media Appearances

Anna van den Breemer‑Kleene | EY – Netherlands. Featured in EY

See Now

Work History

12-2024
Partner EY | AI & Digital Transformation Leader at EY
11-2023
Raad van commissarissen at Merem Medische Revalidatie
10-2022 - 12-2024
Diversity and inclusion sponsor Microsoft NL at Microsoft
4-2022 - 12-2024
Public Sector Lead - Leadership Team Microsoft NL at Microsoft
12-2018 - 12-2022
Sales lead Government at Microsoft

Education

2003 - 2005
MPA from Vrije Universiteit Amsterdam (VU Amsterdam)
1999 - 2004
bachelor from Haarlem Business School (Netherlands)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Laren, North Holland, Netherlands Job Level : Middle Designation : Partner EY | AI & Digital Transformation Leader at EY
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Anna

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Anna take some risk or not?

  • It is unlikely that they will take many risks.

You And Anna

Personality Compatibility


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