Anne Spangenberg in

Anne Spangenberg

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President of Fashion Lifestyle Brands | UGG + Koolaburra | Brand, Product & Digital Growth at Deckers Brands
📍 Santa Barbara, California, United States

Anne Spangenberg is the President of Fashion Lifestyle at Deckers, leading the UGG and Koolaburra brands. A former Chief Merchant at Nike with a background from UC Davis, she specializes in product innovation and e-commerce using a data-driven, consumer-focused approach. People who have worked with her describe her as a decisive and compassionate leader.

Her extensive global leadership track record includes transforming Nikes business as the VP of Merchandising for Greater China, where she was instrumental in driving innovation and growth in international markets.

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Experience
35 Years
Current Role
President of Fashion Lifestyle Brands | UGG + Koolaburra | Brand, Product & Digital Growth
Job Level
Middle
Location
Santa Barbara, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Anne cares about

Brand Transformation
Drives the vision for international growth and cultural transformation for major fashion and footwear brands like UGG and Nike.
Consumer-Centric Growth
Known for her data-driven, consumer-centered approach to reinvigorating products and brands for consistent profitability.
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Career

Work history

7-2022
President of Fashion Lifestyle Brands | UGG + Koolaburra | Brand, Product & Digital Growth
Deckers Brands
6-2016 - 10-2020
Chief Merchant | Connecting Consumer Products With New Consumer Concepts+Experiences
Nike
8-2014 - 6-2016
Global Merchandising VP and GMM | Driving Innovation and Business Growth in International Markets
Nike
1-2011 - 8-2014
VP Merchandising, Greater China | Asian Consumer Products & Markets | Organizational Transformation
Nike
11-2007 - 1-2011
Senior Director, Global Category Merchandising | Establishing a Global Merchant Function
Nike
In the press

Media appearances

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Education
10-2020 - 7-2021
Certificate
Harvard Business School Executive Education
Bachelor of Arts (B.A.)
University of California, Davis
Education details unavailable
University of California, Davis
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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