Annelene Overbye in

Annelene Overbye

Activist · DISC type Cd
Head of Brand Marketing at KAFFE & KAFFE Curve
📍 Aarhus, Central Denmark Region, Denmark

Annelene Overbye is the Head of Brand Marketing at DK Company for the KAFFE & KAFFE Curve brands. She is an expert in brand strategy, creative direction, and team leadership with a degree from Business Academy Aarhus.

She has a strong appreciation for fashion aesthetics and curated design, as seen in her passion for brand presentation. Annelene also publicly celebrates the value of female friendships and collaboration.

Unique fact: Annelene has been featured in the mens lifestyle magazine, Euroman.

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Experience
19 Years
Current Role
Head of Brand Marketing
Job Level
Mid-senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Annelene shows up

Observative
Perfectionist
Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Annelene cares about

Brand Building
Her career is focused on developing and executing brand strategy, from enhancing visual identity to market activation for established fashion labels.
Creative Direction
She guides the aesthetic vision for her brands, evident in her focus on showroom renovations and new product launches.
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Career

Work history

5-2024
Head of Brand Marketing
KAFFE & KAFFE Curve
12-2020 - 5-2024
Marketing Team Lead
KAFFE & KAFFE Curve
5-2024
Head of Brand Marketing
DK Company A/S
12-2020 - 5-2024
Marketing Team Lead
DK Company A/S
4-2019 - 12-2020
Marketing Manager
DK Company A/S
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
Bachelor's degree
Business Academy Aarhus
2012 - 2012
Bachelor (2nd Semester of my BA in international Sales and Marketing)
ISC Paris
2009 - 2011
AP
Erhvervsakademi Aarhus | Business Academy Aarhus
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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