Annette R.

Evaluator
DISC Type : csd

SVP Director of Marketing & Communications at Arrow Financial Corporation

Albany, New York Metropolitan Area, United States

Overview

Annette has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Annette has no verified topics they care about

Media Appearances

Annette has no verified media appearances

Work History

10-2023
SVP Director of Marketing & Communications at Arrow Financial Corporation
1-2018 - 10-2023
Director, Digital Marketing & Ecommerce at Price Chopper Supermarkets-Market 32
11-2009 - 2-2017
Director, Corporate Marketing at Dyventive - Pharmethod - Xyvid
1-2003 - 11-2009
President (Owner) at O/S Art, Design and Education
1-2018
Senior Marketing Strategist at Overit

Education

1987 - 1992
Bachelor of Science from Penn State University
1984 - 1987
Education details unavailable from High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Albany, New York Metropolitan Area, United States Job Level : Leadership Designation : SVP Director of Marketing & Communications at Arrow Financial Corporation
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Annette

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Annette take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Annette

Personality Compatibility


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