Annette Svendsen

Annette is the Marketing Manager at HiFlux Filtration A/S, where she views marketing as the companys strategic growth engine, not a support function. With a background in digital marketing and graphic design, she focuses on winning customer trust early in their journey. Colleagues describe her as engaged, competent, and creative.

Outside of her core marketing duties, Annette is actively involved in enhancing the company culture. She is part of the internal "Activity Committee, " which organizes social events throughout the year to foster a strong team environment. Her interests in pet nutrition companies suggest she is likely a pet lover.

She believes the battle for a customer is won or lost in the 70% of the journey that happens before they even make contact.