Anouar Bourakkadi Idrissi in

Anouar Bourakkadi Idrissi

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COO & Co-Founder at Aurem
📍 Dubai, United Arab Emirates

Anouar is the COO & Co-Founder of Aurem, with over 15 years of experience in fintech, payments, and SaaS. He specializes in scaling businesses across the Middle East, Europe, and Africa. He holds an Executive MBA from Harvard Business School and is described by colleagues as strategic, innovative, and an empowering team leader.

He is passionate about driving financial inclusion and digital transformation to create a positive impact. His international experience and dual business-technical background allow him to navigate complex environments, turning a growth vision into tangible performance. Anouar is also a scheduled speaker at industry events like FinovateFall.

Unique fact: Anouar was part of the founding team for the first neobank in the Middle East and led the transformation of a payment company into the regions largest financial super-app for the unbanked.

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Experience
16 Years
Current Role
COO & Co-Founder
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics Anouar cares about

Future of Retirement
As Co-Founder of Aurem, he is actively reshaping the wealth and pensions industry through technology, aiming to fix what he calls the "broken pension promise. "
Workplace Pensions
His current venture, Aurem, is building the foundational technology for workplace savings and end-of-service benefits in the UAE, in partnership with government bodies.
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Career

Work history

7-2023
COO & Co-Founder
Aurem
7-2021 - 7-2023
Chief Strategy & Operating Officer
YAP
10-2018 - 7-2021
CEO, United Arab Emirates
Edenred
1-2016 - 10-2018
COO, United Arab Emirates
Edenred
1-2015 - 1-2016
Business Development Director, Middle East Region
Edenred
In the press

Media appearances

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Education
2020 - 2021
Executive MBA (EMBA
Harvard Business School
2009 - 2010
Master in Management
ESCP Business School
2004 - 2009
MSc in Electrical Engineering
Polytech Nice Sophia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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