Anthony Gonzalez

Pioneer
DISC Type : dsi

Independent Consultant at Self-Employed

Denver, Colorado, United States

Overview

Anthony is a Go-to-Market and business development leader with over 14 years of experience in the SaaS and ad tech sectors, including a senior role at AWS. A Kellogg MBA graduate, he specializes in revenue growth, strategic partnerships, and B2B expansion. Colleagues describe him as collaborative, productive, and calm under pressure.

He has demonstrated a commitment to leadership and community, earning the Dean’s Distinguished Service Award at Kellogg for his significant contributions to student life. Anthony is also involved in the tech ecosystem, participating as a panelist to share career advice with aspiring professionals in Miami.

During his MBA, Anthony won an award for creating a detailed Diversity & Inclusion strategy for a global F100 company in a business case competition.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Go-to-Market Strategy
His career focuses on GTM execution, having architected 27 strategic collaboration agreements and built operating models for companies like AWS and other digital marketing agencies.
Strategic Partnerships
Specializes in building high-value partnerships, closing deals with C-level executives, and driving significant incremental revenue through strategic collaboration agreements.
SaaS Growth
Has extensive experience scaling revenue for B2B SaaS and ad tech companies, managing large portfolios of strategic accounts like Expedia Group, HelloFresh, Airbnb, and Lyft.

Media Appearances

Anthony has no verified media appearances

Work History

9-2024
Independent Consultant at Self-Employed
10-2022 - 6-2024
Sr. Manager, Strategic Go-to-Market Partnerships at Amazon Web Services (AWS)
3-2021 - 6-2022
Global Client Partner & Pod Leader at Smartly.io
11-2019 - 4-2020
Director of Accounts | Latin America at Sojern
4-2019 - 11-2019
Customer Success Team Lead at Smartly.io

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Bachelor’s Degree from University of Florida

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denver, Colorado, United States Job Level : Middle Designation : Independent Consultant at Self-Employed
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anthony

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are generally fast movers and can take quick decisions
  • Can Anthony take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anthony

Personality Compatibility


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