Anton Vincent

Visionary
DISC Type : Ds

Independent Board Member (IP:NYSE) at International Paper

New York City Metropolitan Area, United States

Overview

Anton Vincent is a global executive and President of Mars Snacking North America & Global Ice Cream. With an MBA from Indiana University, he has a distinguished career of transforming iconic consumer brands at Mars and formerly at General Mills, driving significant growth and value creation. He also serves as an independent board director for International Paper.

Outside of work, Anton is a philanthropist, having established an educational scholarship at Jackson State University. He played college basketball at Sam Houston State University and continues to draw on the principles of athletics, like executing under pressure, in his professional life. He is married with three children.

Interesting fact: While in college, Anton served as president of the Black MBA Association, the Marketing Club, and was a member of the basketball team.

Personality Overview

Objective Evaluator

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Purpose-Driven Brands
He frequently speaks on how iconic brands like M&M's can drive culture, stand for a value system, and connect with consumers like Gen Z on a deeper level.
Corporate Culture
He champions Mars' unique culture based on its "Five Principles, " which has led to awards like Glassdoor's Best Place to Work, fostering an environment of high expectations and associate well-being.
Business Transformation
His career is marked by leading significant organizational growth and repositioning major consumer portfolios at both Mars and General Mills to accelerate value creation.

Media Appearances

Anton Vincent (Mars Wrigley North America) – The CMO Podcast. Featured in The CMO Podcast

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30: Building billion‑dollar brands with purpose – Insights from Mars. Featured in Spotify

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Mars Wrigley President talks snacking in tough times. Featured in CNN Business

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Work History

1-2021
Independent Board Member (IP:NYSE) at International Paper
5-2019
President, Mars Snacking NA & Global Ice Cream at Mars
6-2018 - 12-2018
CEO, Greencore USA at Greencore
2014 - 2016
President, Snacks Division at General Mills
2014 - 2016
Board Member at 301 INC

Education

MBA from Indiana University - Kelley School of Business
Bachelor of Business Administration (BBA) from Sam Houston State University

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Independent Board Member (IP:NYSE) at International Paper
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Insights For Selling To Anton

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anton is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anton

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anton move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anton take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anton

Personality Compatibility


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